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- Day Two -
The 4th Annual
Privacy & Data Protection Ireland 2009
"Data Protection: CRM,Privacy 2.0 & Social Networking"
19 February 2009
The Law Society of Ireland, Blackhall Place
Dublin 7 Ireland

8:30 - 9:00 Registration & Coffee

9:00 - 9:15
Chairman's Introduction: Privacy & Data Protection Overview
Olive Fogarty, Managing Director, OgilvyOne, Ireland

Panel One: Data Protection, Marketing Strategies & Corporate Exposure

9:10 - 9:25
Keynote: “How to make a pigs ear out of a silk purse”
The pit falls of loosing control of your customer data from a marketing prospective.
Stuart Martin, Founder, ComplianceForum Ltd., Ireland

9:25- 9:50
Keynote: Customer Profile/Information Retention For Marketing Strategies
Tim Beadle, Director, Marketing Improvement, UK

9:50 - 10:20
Data breaches, web 2.0: Insurance Response To Corporate Exposure
Pascal Lointier, Regional IS Risks Advisor, Conseiller Sécurité de l'Information, AIG Europe
- Organized crime to recurrent blunders: data disclosures from laptop, USB keys, networks
- Web 2.0 and social networks, crime survey and possible data disclosure
- (personal, trade secrets, competitive Intelligence)
- Insurance response as for cyber-extortion, Corporate Espionage, D&O liability,
-- Data Protection, etc.

10:20 – 10:30
Keynote Q & A: Data Protection, Marketing Strategies & Corporate Exposure

10:30 – 10:45 Coffee

Panel Two: Permission Based Marketing & Data Protection

10:45 - 11:10
Market with Permission!
Maureen Daly, Partner, Beauchamps Solicitors, Ireland
- Essential legal requirements
- Direct Marketing issues - consent, public registers
- Emails and SMS text messages

11:10 - 11:35
"I'm simply calling to see who you are going to vote for or to improve your service...."
Telemarketing, retaining data, behavioural profiling and where the law can get in the way.
Kenneth Currie, Field Fisher Waterhouse LLP, UK
- Recent telemarketing issues including political calls
- ISP profiling issues eg. Phorm
- Data retention to improve services and where the limits lie

11:35 – 12:00
Cunning Data Acquisition Strategies
Tim Beadle, Director, Marketing Improvement, UK
- Identifying internal data sources
- on-line strategies that work
- data leasing vs one-time rental
- "member-get-member"

12:00 12:30
Data Protection And Children: The problems of getting consent
Kate Brimsted, Of Counsel, Data Privacy Group, Herbert Smith LLP, UK
- Contract law or data protection
- What is verified parental consent
- When is a child not a child? How technology can help
- Where technology can hinder

12:30 - 1:00
The Data Protection Interactive
- CRM & Data Protection
- Customer Profile/Information Retention
- Permission Based Marketing
- Data Protection Of Children
Panel Chairman: Olive Fogarty
Panellists: Tim Beadle, Maureen Daly, Kenneth Currie, Kate Brimsted

13.00 - 14.00 Lunch

Panel Three: Privacy 2.0 & Social Networking

14:00 - 14:05
Co-Chairman's Introduction: Privacy & Data Protection Overview
Co-Chairman: Cathy McGovern, Director, Inspiration, Ireland

14:05 - 14:30
Privacy 2.0
Dr. Mark Watts, Partner, Bristows, UK

14:30 - 14:55
"Should Bosses be Facebook Friends?"
Employment and Privacy In The World Of Web 3.0
Nicola McKilligan, The European Privacy Partnership, UK
- Background checks using ‘open media’ and Google
- Recruitment and Social networking, Second Life, etc.
- Marketing using new web networking technologies
- Surveillance in the workplace and new networking technologies

14:55 – 15:20
Identity Theft: An interactive case study
Brian Honan, Director, BH IT Consulting Ltd., Ireland

15:20 - 15:40
Case Study: Navigating Data Privacy in Virtual Environments – the Accenture Experience
Clara Westbrook, Data Privacy Officer, UK & Ireland, Accenture, UK

15:30 - 15:45
Panel Discussion: Privacy 2.0 & Social Networking
Panel Chairman: Co-Chair: Cathy McGovern
Panellists: Dr. Mark Watts, Nicola McKilligan, Brian Honan, Clara Westbrook

15:45- 16:00 Coffee

Panel Four: Data Profiling

16:00 - 16:35
Data Profiling in the Real World
Anthony Quigley, CEO, Online-Marketing.ie
As Data Quality now appears at top of the corporate executive agenda, areas discussed will be:
- Many organisations are distributed, thereby causing an array of disparate data types
- Knowledge workers believe that data (and it’s integrity) is a crucial requirement to the
---successful job performance
- With the compliance issues to the fore, we need to integrate careful data handling into the
---business operations

16:35 - 16:45
Panel Discussion: Data Profiling
Panel Chairman: Olive Fogarty
Panelists: Anthony Quigley

16:45 Chairman's final remarks and close of Day Two

- End of Conference –

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The 4th Annual
Privacy & Data Protection Ireland 2009

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